WiseWebsite – CRM-Driven Websites
Stunning, responsive websites and content adapt to all devices and are easy to update yourself.
Easy Updatability
WiseWebsite pages are much more than traditional websites. The content of the website is produced using the WiseCMS publishing system, which allows the material to be distributed not only on the website but also as a newsletter to selected target groups, in an app, on social media, and on infoTV.
In the background, WiseCRM customer relationship management operates, distributing read and edit permissions to different parts of the site. This way, intranet and extranet pages also work in the same place. SEO tools and visitor analytics are integrated into the system so that all functions are conveniently located in one place.
With the publishing system, modern structures can be created for the website, including surveys, contact forms, and event registrations produced by the system, as well as external highlights such as photo galleries, social media posts, league tables, and other elements important to the customer's business. To ensure active interaction, a chat tool and commenting option are also available on the pages.
WiseAd advertising management enables the placement of ads that comply with IAB digital advertising recommendations in different parts of the site.
CRM-Driven System Brings Multiple Benefits
WisePlatform is a CRM-driven system that offers numerous advantages to its users and simplifies daily tasks, including website management. With CRM, different read and edit permissions for the website and system can be assigned to users. Thanks to CRM integration, many elements can also be automatically directed to the website. These include:
- Various listings of partners, customers, staff, and other groups (as text, logos, images) can be easily implemented on the website using tags.
- Product highlights from the online store can be featured on any page of the website.
- Survey forms created with the data collection tool can be embedded on the website. Respondents can be automatically tagged in the CRM for grouping purposes.