WiseMail - Email Marketing

WisePlatform's 'all in one system' ideology facilitates and accelerates content production. Content created for publishing systems and websites can be directly utilized in marketing tools. Automation has also been built to utilize ready-made content, making marketing activities exceptionally easy. For example, the latest news from the website can be sent as a targeted email marketing newsletter to different customer groups with just a few clicks.

WiseMail email marketing utilizes CRM customer data, making it easy to personalize email marketing based on comprehensive customer information. Personalized and relevant messages reach recipients more effectively.

For purchased products, event registrations, data collection forms, etc., a tag can be linked to indicate the customer's behavior. The same function can also be used inversely for products, where a selected tag is removed based on the customer's behavior.

A rule can be applied to a mailing list so that it automatically adds individuals/companies with a specific tag to the list daily. This ensures automatic and up-to-date customer segmentation.

Immediately after sending an email marketing message, data on the delivery and success of the marketing campaign can be tracked. It's possible to monitor who received the delivery, and how many clicked on the links within it. This information helps in targeting sales efforts and follow-up marketing.